About Us

Think back to being a young girl, when you outgrew the children’s boutique but were not able to fit into the adult stores. Do you remember how everything in the kid store felt too young, but the clothes in the adult store just didn't fit right? Meet Dearly...

Dearly is more than a boutique—it’s made just for her. Thoughtfully created for girls sizes 6–14, Dearly is where style, beauty, and celebration come together in unforgettable collections. Every collection is curated to inspire confidence, comfort, and the celebration of who she is.

Dearly will offer both everyday and special occasion apparel along with accessories and bath and beauty items. Whether it’s a curated birthday gift or a reward for trying her best on the test, Dearly wants to celebrate who your girl is and who she is becoming.

Inspired by Colossians 3:12, Dearly’s mission is to show love to the girls who shop with us through inspirational products and unforgettable customer service. From online shopping delivered in the cutest packaging she will ever receive to pop-ups and concierge gift services, Dearly is just for the girls.

A note from the owner:

Thank you for visiting Dearly. It truly means so much that you're here.

My dream has always been to own my own store. Over the years, my ideas for the kind of store has changed, but my desire to help others celebrate their special moments has always been the same. 

As a mom of an elementary-aged girl myself, I know how hard it is to find quality, age appropriate, and stylish clothes for my daughter offered in an atmosphere that is also fun to shop.  I have wished for a store nearby where my daughter would not feel too old or too young to shop. After I found myself driving out of my way a few too many times, Dearly was born in my heart. 

While we are not (yet) a brick-and-mortar store, I hope you will have an unforgettable experience through the products offered online or at one of our pop-ups. I have big dreams that Dearly can be a bright spot for girls at an age when confidence can decline and mean girls can emerge. I have put so much of my heart into this, and my hope is that each person who shops with Dearly will experience the love Christ has for us.

I am so grateful and humbled that you have found my website. Please reach out if you have any questions, want to schedule a pop-up, or just want to say hi. I'd love to hear from you.

With love,